What is SEO and Why It Is Important for Online Business
Search Engine Optimization (SEO) is the process of improving a website’s visibility on search engines like Google, Bing, and Yahoo. When people search for products, services, or information online, SEO helps your website appear at the top of search results. The higher your website ranks, the more visitors you get— and more visitors mean more business opportunities. SEO works through different techniques such as keyword research, on-page optimization, technical SEO, and link building. Keyword research helps you find what people are searching for. On-page SEO includes optimizing titles, descriptions, content, images, and internal links. Technical SEO improves website speed, mobile friendliness, and crawlability. Off-page SEO focuses on building backlinks from other websites to increase your site’s authority. For online businesses, SEO is extremely important because most customers begin their buying journey on Google. If your website does not appear on the first page, you lose potent...